Privacy notice

What do you do!? is a free South African career-exploration tool available at https://whatdoyoudo.co.za. For current purposes, it operates as a private body / sole proprietorship.

Privacy and data questions can be sent to hello@whatdoyoudo.co.za.

The site is intentionally set up to collect very little personal information.

At the time of this notice, the main categories are:

• usage analytics, including page visits and named click events, to understand which parts of the site are being used;
• browser-side local storage used to remember quiz answers, saved career comparisons, and language preference;
• correspondence you choose to send to us by email, including your email address and the contents of your message; and
• basic technical request data that may be processed by hosting, delivery, and security infrastructure in the normal course of operating a website.

The site does not currently offer user accounts, logins, public user profiles, or newsletter sign-up.

What do you do!? currently uses Umami analytics to understand aggregate site usage and high-level interaction patterns such as page views, navigation clicks, quiz progression, saving to “My list”, opening resource links, and sharing actions.

The current Umami setup does not rely on analytics cookies. It is used to help improve the product, prioritise work, and understand what is being used.

Based on the current Umami account setup, analytics data is processed in Europe.

• to operate, secure, and maintain the site;
• to show quiz and comparison functionality on the visitor’s own device;
• to understand usage trends and which features are actually being used;
• to respond to messages, corrections, and feedback; and
• to keep basic compliance and administrative records where required.

We do not sell personal information. We may share limited information with service providers that help us operate the site, such as analytics, hosting, delivery, or security providers, but only to the extent necessary for those services.

Because the current analytics setup uses a European data region, some information related to site usage may be processed outside South Africa.

The site uses your browser’s local storage to remember preferences and in-progress usage choices on your device. This includes:

• quiz answers;
• saved comparison selections;
• language preference.

This data is stored on your own device until you clear it, remove it through your browser, or overwrite it by using the site.

We aim to keep information only for as long as it is reasonably needed for the purpose for which it was collected, for site security, to respond to correspondence, or to comply with legal obligations.

Browser-side local storage remains on your device until you remove it. Email correspondence may be retained for as long as reasonably necessary to deal with the issue raised or keep a record of the exchange.

Subject to applicable law, you may ask for access to personal information we hold about you, request correction or deletion where appropriate, object to certain processing, or raise a complaint.

To do so, email hello@whatdoyoudo.co.za. You may also contact the South African Information Regulator via its official contact channels: Information Regulator contact details.